Do I Really Need an SSL Certificate?

Do I Really Need an SSL Certificate?As you may know, Secure Socket Layer (SSL) Certificates are small data files that are used to encrypt the data on your website. They protect data that is passed between a website and its visitors, and give your clients peace of mind while they are using your website. While browsing a website, you can tell if it is secure by looking for the lock symbol next to the url and checking to see if the url starts with HTTPS://

While we have always recommended that clients that are transmitting sensitive data such as credit card information, social security numbers, or passwords have SSL enabled for their websites to protect their customers, we are now recommending this for all websites as part of our best practices for search engine optimization.

Over the last two years, Google has started to put more emphasis on having a secure site and has begun giving sites that do have the HTTPS a higher ranking than sites that don’t. In addition, Google Chrome users have begun to see a small circle with an I in it for sites that aren’t secure. While for now this isn’t alarming, Google has plans for the next year to change that icon into a red warning to alert users that they are on an insecure site. This can lead to a loss of customer trust and decreased conversion rates.

With this in mind, we now strongly recommend SSL certificates for all websites, regardless of whether you are collecting private information or not. Seeing the green lock for your website gives your audience peace of mind and may help separate you from your competition.

If you need help installing an SSL certificate for your website, contact us today at (316) 239-6466.